In this digital era, only a handful of services are truly irreplaceable, and home repair is one of them. Being a handyman is a great business idea for people who want to work for themselves. However, just like any business, handymen must market their services to make progress and remain competitive, especially when starting out. There are many different forms of marketing and advertising that they can use to place their services in front of the public. In this article, we’ll discuss some of the most effective marketing tips for handymen.
1. Build a professional website
The majority of handymen take having a website for granted. Unfortunately, they do not realize that a website is your online reference point, more like your business card. Any potential client who has heard about you starts by searching for your website online to learn more about your home repair services.
Ensure that you have a professionally built website that outlines your services. Be sure to include clear call to action (CTA) buttons and high-quality content. Your handyman website should be mobile-friendly, highly responsive, and have a fast load time. For best results, consider hiring a digital marketing services provider to help you build a great handyman website.
2. Invest in social media marketing
Social media is one of the best ways for small businesses to reach out and connect with existing and potential clients. It gives you access to a vast audience of potential clients. Here are a few reasons why you should invest in social media marketing:
- Your customers are on social media. 70% of the U.S. population own at least one social media account
- It’s a great way to acquire feedback and answer clients’ questions
- It’s cost-effective
- Access to invaluable customer data
- It helps to drive traffic to your website, which helps to boost SEO
- It enhances brand awareness
- You can target a specific audience
3. Online reputation management and reviews
Every online review posted by a customer is a form of advertising for your handyman business. Online reviews are as powerful as personal recommendations, and customers tend to trust reviews more than advertising. Before potential clients hire you, they will check what previous clients say about you. Ensure that you have great reviews on platforms such as Yelp, Home Advisor, and Top Rated Local. Here are a few ways to encourage your customers to write reviews:
- Ask them directly to write a review
- Make it easy for them to leave reviews
- Give them several options on different platforms
- Give them incentives for leaving reviews
- Make it a habit to thank those who write reviews
To help you further, create a testimonials page that showcases what your clients are saying about your services.
4. Start a blog
Blogs are effective in getting your name out there. You can share your knowledge on home repair services, and it’s a great way to build credibility. Blog about some of the worst jobs you have done in the past. In addition, share your knowledge on home repair and maintenance tips. For best results, you should consider outsourcing writing services to a content marketing agency.
These are some of the most effective ways to market your handyman services. Most importantly, be sure to improve the services you offer and work toward making your company one of the best in your area.