Architectural animation can be an incredibly valuable tool for anybody who is aiming to sell a property, whether they are selling the building itself or trying to get approval for a 3D-rendered plan.
But what is architectural animation, and what does it offer that makes it so useful? Understanding it well can open up a lot of opportunities that you otherwise would not have access to.
One of the most common uses for architectural animation is to make a property seem more marketable or desirable, often by showing it in a more natural state. No matter how in-depth the animation is, it can easily communicate things to clients or potential buyers that still images can’t.
For example, it might help you sell the idea of a client being able to live in a space, showing off the kind of sights that they can expect to see or the interior spaces. The addition of motion only makes them seem more realistic, adding a very personal and ‘livable’ feeling to what they are being shown.
This is not just for individual homes, either. It can be a great way to demonstrate how an office space would look, what a home extension would provide, or how much extra room clients could get from a complete home renovation. All of these can be excellent places to use this animation.
One of the hardest parts of pitching anything – whether it is a home that you want to sell or a plan that you want approval for – is putting together the relevant materials. It can be hard to show off a space without clients visiting it in person, and that is often not an option.
Having a third party create 3d animations of the location can often be a lot easier, simpler, and faster than any other option. While you can still take photos, they do not do much to distinguish the project and leave a lot of room for uncertainty with how a space fits together.
Even a simple piece of animation, like a rotating shot of a room, can be enough to cement the space as ‘real’ and give it some depth. Something as small as this can have a massive impact on how well the whole proposal is received and might end up securing clients that would otherwise have turned it down.
Companies, businesses, or independent salespeople who work with multiple clients may find it hard to re-use material from between different projects since the spaces are so different. However, architectural animation can be very impressive, making it a great marketing tool.
Many businesses, from real estate companies to freelance architects, will rely on third-party architectural animations to demonstrate the kind of work they have done in the past. It offers a new set of flashy, captivating visuals without deviating too far from the products or services that are actually on offer.
Beyond that, it has plenty of value as a stock asset, something that can become a core part of your portfolio. At the very least, it might be a useful website banner or a potential video clip for an online ad.