Architectural animation can be an incredibly valuable tool for anybody who is aiming to sell a property, whether they are selling the building itself or trying to get approval for a 3D-rendered plan.
But what is architectural animation, and what does it offer that makes it so useful? Understanding it well can open up a lot of opportunities that you otherwise would not have access to.
Selling Potential
One of the most common uses for architectural animation is to make a property seem more marketable or desirable, often by showing it in a more natural state. No matter how in-depth the animation is, it can easily communicate things to clients or potential buyers that still images can’t.
For example, it might help you sell the idea of a client being able to live in a space, showing off the kind of sights that they can expect to see or the interior spaces. The addition of motion only makes them seem more realistic, adding a very personal and ‘livable’ feeling to what they are being shown.
This is not just for individual homes, either. It can be a great way to demonstrate how an office space would look, what a home extension would provide, or how much extra room clients could get from a complete home renovation. All of these can be excellent places to use this animation.
Convenience
One of the hardest parts of pitching anything – whether it is a home that you want to sell or a plan that you want approval for – is putting together the relevant materials. It can be hard to show off a space without clients visiting it in person, and that is often not an option.
Having a third party create 3d animations of the location can often be a lot easier, simpler, and faster than any other option. While you can still take photos, they do not do much to distinguish the project and leave a lot of room for uncertainty with how a space fits together.
Even a simple piece of animation, like a rotating shot of a room, can be enough to cement the space as ‘real’ and give it some depth. Something as small as this can have a massive impact on how well the whole proposal is received and might end up securing clients that would otherwise have turned it down.
Re-usability
Companies, businesses, or independent salespeople who work with multiple clients may find it hard to re-use material from between different projects since the spaces are so different. However, architectural animation can be very impressive, making it a great marketing tool.
Many businesses, from real estate companies to freelance architects, will rely on third-party architectural animations to demonstrate the kind of work they have done in the past. It offers a new set of flashy, captivating visuals without deviating too far from the products or services that are actually on offer.
Beyond that, it has plenty of value as a stock asset, something that can become a core part of your portfolio. At the very least, it might be a useful website banner or a potential video clip for an online ad.
